I saw this yesterday and it just “struck me” quite profoundly.  I’m not going to elaborate on it as it says it all. I’ll leave you to ponder how it might play out in your life.

I have discovered the secret 3 step process to never get criticized:

1.   Say Nothing

2.  Do Nothing

3.  Be Nothing

Stay Inspired and Stay Safe ~ Dean Letfus

The Ethical Investor

Well I can’t believe it’s Thursday again!!

Only 2 more sleeps till Saturday!!

It’s quite an act making sure a 2 day event for 500 plus people goes well and I must confess the organisation part is not my bag. Were it not for my gorgeous wife it would be nightmare.

What is exciting though is to know that people are willing ot invest in themselves and not turn their back on securing their financial futures.

As you know being around people fills me up so I’m going ot need extra tanks on the weekend

Stay Inspired and Stay Safe ~ Dean

The Ethical Investing Strategist

PROPERTY UPDATE BY DEAN LETFUS

Of one thing we can be certain currently and that is nobody hsa a clue what is going on.

It’s a bit like trawling a cage across the seabed.  You know it’s on the bottom because the chain goes slack but when you start moving you spend all your time feeling the bumps and reversing to unjam it.

This really is a good analogy for the property market here in NZ.  We know the tide has gone out because the evidence is everywhere but each survey or report or leading/lagging indicator paints a different picture.

Right now we “know” that

• We are coming out of recession
• We are yet to see the worst
• Property prices are increasing
• Property prices are stable
• Property prices are falling
• There is a shortage of housing
• There is a shortage of new buildings
• There is no housing shortage
• Rents are increasing due to demand
• Rents are stagnant due to lack of demand
• Evil Property Investors caused the current housing bubble problem
• Councils caused the current housing bubble problem
• George Bush caused the current housing bubble problem
• Evil banks caused the current housing bubble problem
• Councils will solve the current housing bubble problem
• Obama will solve everything for everybody everywhere

I could go on but you get my drift.  Nobody knows what is going on.  So given that what should you and I do?

Well I think a sound investing strategy needs to work in any market so for right now our main focus should be on minimising risk and maximising opportunity.

Minimising risk simply involves ensuring anything we buy right now is cashflow positive pretax so we are not affected by any tax changes and ensuring we buy below current valuation.  I have talked about this a great deal but it is the golden rule for a market like this. 

Buy cashflow and buy undervalue.

Now doing this also creates opportunity of course however right now the maximum opportunity is to buy quality property that would normally be out of reach. Vulture funds are appearing daily in New Zealand as sophisticated investors start to move on top quality assets in prime locations at Tokoroa prices .

So look for undervalued and value add assets. I’m talking about his on the weekend to show you how but this is Golden Rule Number 2 for the next 12 months.

Quality locations with strong population

FINANCE UPDATE BY KRIS PEDERSEN

It is an incredible time for me as a financier in this market.  My years of making sure I always do the right thing and staying on teh cutting edge of what is happening is really paying off right now.

I have access to a variety of nominee funds and private money to help facilitate deals that couldn’t get done in this market, we are now able to offer insurance to our clients at better rates than the banks and generally in a difficult finance market I can get people across the line when others can’t.

So not exactly about finance but I wanted to give you my version of something I have heard Dean say from stage many times:

“You don’t have to tell lies or be a prick to be a successful financier”.

In fact the opposite is true.  Because I have always insisted on full disclosure with lenders I now get preferential treatment from them.  I think it’s funny sometimes that the odd client complains about the level of information I want from them because they don’t understand how much power there is in transparency and truth.

Anyway better get back to my desk, still a few applications to get approved

Looking forward to seeing you all on Saturday!!

MINDSET SCIENCE BY DEAN LETFUS

Once again I have had a blog post elicit an incredible response from readers so I am going to share a New Zealander’s story with you here.  It’s sad, it’s inspiring, it’s poignant and it is a reminder of why property is a solid, safe investment strategy.

Our Story

What not to do!

“I have been a topdressing pilot for more years than I care to remember. I have always been on a good income, flying all sorts of machines in all sorts of places including Australia, UK, Scandinavia and Africa.

After resettling back in NZ in 1987 I began flying for a farmer owned co-op, once again earning good income but like most people always seemed to be running out of cash. In 1991 I met Fran a local high school teacher and in late 1992 we were married. Now we were on some really serious money but lo and behold we still didn’t seem to have any.

In the late 90s I read a book by Dolf DeRoos and thought this property investment lark could be a good thing. After attending a couple of seminars we used some of our equity and got a 100% loan to buy our first rental, negatively geared of course. We were told this was the thing to do. As time went by we built up quite a large portfolio as well as some subdivision on our small 200 acre farm. Including our own home and holiday batch at Hawea we had 21 properties. We had great cash flow and a 7 figure net worth. We had all the toys and ate out three or four times a week. We have no kids so we always had a few bucks in our pocket. As time went by our net worth, cashflow and equity increased.

The co-op that I was flying for decided it had done its job as a co-op and decided to disband. They offered the business to us for a very good price. As I loved the aviation business and flying so we decided to go for it. All went well and we were paying down our debt faster than budgeted, things were good. After operating for a year or so we were offered our competitors business as he wanted to retire. He would sell us his plant and business and lease us his two aircraft. How were we going to fund this purchase? I know lets sell some of our rentals and use the surplus cash from that, we would soon be able to buy more with the money we were going to make.

Yeah right.

We had just made the biggest mistake of our life.

Not long after we purchased this business the engine in the plane we owned threw a fit and cost us $US70k. The farming industry was going south and our services to the farming industry would be put on the back burner. Reduction in work and huge fixed costs were killing us, what were we going to do.

Out went the last of the rentals. As work decreased even further we would have to cut costs so when the lease on one of the aircraft was due for renewal, we decided to ditch it. The other aircraft we kept on and duly signed a new lease. Once signed we were locked in for the next year. Unbeknown to us the lessors had changed a couple of words in the lease to our disadvantage (how stupid of us for not reading it first) and were busy negotiating with another operator to lease the plane we ditched.  One of our pilots would join them and go into direct competition to us, all against their restraint of trade. They knew we didn’t have the resources to fight it. This was disastrous. With further downturn in work and our ex pilot now with the opposition, they were running around buying our work and subsidizing it from another area.

We had many sleepless nights, what were we going to do, don’t panic  we thought etc etc. We were screwed. We met with our bankers and finance company to try and work out a plan. We had a huge debt to pay so it was decided to downsize and quietly liquidate assets. This included our house and land and we would have to try and get someone to buy what was left of our business. With tears in our eyes we sold our house. We sold everything we could find, furniture cars, toys, junk. It’s amazing what people will buy. In the end we managed to sell the business but for $715k less than it owed us. No one else in their right mind would buy it. I would continue to run it on a small salary.

I could continue on with this story but to make a long story short, except for each other, we lost but everything.

We still have a roof over our heads (a converted shed which we love) and a small piece of land but still with a mortgage and at 56 this is not a good scenario.

All through this we didn’t panic, we supported each other and really knuckled down to some serious budgeting. Real-estate investing and doing the numbers have been our passion and we are determined to get back into it, we have absolute faith in that.

In fact we have more passion for that now than anything, even flying.  I’ve done my apprenticeship in the aviation business and its time to take action and move on. With planning and budgeting our debt is reducing every day and feeling more and more confident. There is a light at the end of that tunnel after all.

Did we learn anything from all this? You bet we did.

1.     Don’t buy anything I mean anything on emotion
2.    Always, always do your homework
3.    Always do “what if” scenarios
4.    Keep things simple
5.    Don’t panic if things turn to custard
6.    Don’t be a smart arse and get too big too quick
7.    If something is working well, don’t change it
8.    Don’t be proud, get help
9.    Don’t get greedy
10.  Don’t try and impress anyone with “things” they only resent you
11.   Always be accountable”

Thanks guys for your honesty and willingness to share your story!!

NZ PROPERTY GURUS

Wow nearly 600 people booked and more orders today.  This really is going to be some weekend!!

Last chance to book is today for 2 days of me, Kieran Trass, Kent Leicester, Steve Goodey, Kris Pedersen, Shaun Stenning and Kerry Christian sharing our strategies for investing success with you.  Christchurch loved it and we can’t let the mainland have the last Hurrah so BOOK NOW!!

PS: Shaun will kill me but if you do it NOW the free bonus ticket link is still up

PPS:  If you’d like to attend for free and give us a hand as crew, (and get fed), please email me, we’d love a couple of extra hands ~ info@newzealandpropertygurus.com

Bonus ticket link

<<HERE>>

Promo Code Free5837

SEE YOU THERE!!

So this got me thinking about innovation in general and of course in property investing.

Real Estate has some fundamentals that don’t require much innovation.  It has predictable cycles, fairly rigid rules legally and a long track record.

So for you and I the exciting thing is that we can do well out of investing without any clever stuff, just understand the basics and do them well will get us a good result.

However if we do add some innovation we can accelerate our success and buy more of our lives back.

For example I was looking at a post on a forum recently where a young man was asking where to put his cash while he saved for a deposit for his first investment.

There were several answers regarding on call accounts, shares and the like which were answering the question but applying no innovation.

So let’s look at someone trying to save say $50,000 for a 20% deposit.  They have $5000 now and they can put away $15,000 a year.

Option 1 is they put their money in the highest interest place they can and save like mad.

They will pay tax on any interest they receive and inflation will erode the power of their dollar. Even if inflation sits at only 3% their 20% deposit will now need to be $55,000 at the end of 3 years and their $250,000 property may now be $275 to $300,000.

So at the end of 3 years they have saved $50,000 plus interest but inflation and tax means they are $50,000 ahead if they are lucky, possibly less.

If inflation increases they may never accumulate enough funds to start investing.

Option 2 is to apply one simple innovation.  For example an option.

This same person could find the property they want now and take an option to purchase it for $250,000.

By taking the option for say $1000 they have now removed the inflation problem and locked in their purchase price.

They can still save their money but they could now also potentially move into the property and lease it until they exercise their option.  This means they are no longer paying rent elsewhere and they could negotiate a portion of their lease payment as principal reduction payments.

So now their situation at the end of 3 years is they have a $275,000 to $300,000 property secured for $250,000 and they have $50,000 cash AND they may also have a further $15,000 credit against the purchase price.

So they could probably get an 80% loan against the property and after their credits not even require a cash deposit.  Which means they can immediately use their cash to buy their second investment .

I know which camp I would rather be in .

Stay Inspired and Stay Safe ~ Dean Letfus.

The Ethical Investor

Housing shortage

I guess I must be getting really cynical because I just can’t stand the way news is being presented these days.  Since late 2008 it was obvious we would have a chronic housing shortgae because every developer in teh country was going under and no one could get mezzanine funding to do small developments.

So last night the leading news article is the panic stricken warning of a chronic housing shortage and the risk of “trailer parks”.

It’s like warning people that if they hold their breath for twenty minutes they will almost definitely die.

Of course we are going to have a housing shortage. I’ve been talking about it, as have many others, for 2 years.  That’s why we must get investing now!!

I guess I should be happy that at least the media are stating the obvious for a change

Gotta run, getting ready for SATURDAY!!

Stay Inspired and Stay Safe ~ Dean Letfus

The Ethical Investor

Out of the blue this week he emailed me thanking me for the event and sending me the following letter entitled “Our Story”.

It reminded me of why property is such a safe investment and also encouraged me to get educated AND never give up, as my new friend has learned.

This is reproduced with the writers permission for which I am most grateful.

Our Story

What not to do!

“I have been a topdressing pilot for more years than I care to remember. I have always been on a good income, flying all sorts of machines in all sorts of places including Australia, UK, Scandinavia and Africa.

After resettling back in NZ in 1987 I began flying for a farmer owned co-op, once again earning good income but like most people always seemed to be running out of cash. In 1991 I met Fran a local high school teacher and in late 1992 we were married. Now we were on some really serious money but lo and behold we still didn’t seem to have any.

In the late 90s I read a book by Dolf DeRoos and thought this property investment lark could be a good thing. After attending a couple of seminars we used some of our equity and got a 100% loan to buy our first rental, negatively geared of course. We were told this was the thing to do. As time went by we built up quite a large portfolio as well as some subdivision on our small 200 acre farm. Including our own home and holiday batch at Hawea we had 21 properties. We had great cash flow and a 7 figure net worth. We had all the toys and ate out three or four times a week. We have no kids so we always had a few bucks in our pocket. As time went by our net worth, cashflow and equity increased.

The co-op that I was flying for decided it had done its job as a co-op and decided to disband. They offered the business to us for a very good price. As I loved the aviation business and flying so we decided to go for it. All went well and we were paying down our debt faster than budgeted, things were good. After operating for a year or so we were offered our competitors business as he wanted to retire. He would sell us his plant and business and lease us his two aircraft. How were we going to fund this purchase? I know lets sell some of our rentals and use the surplus cash from that, we would soon be able to buy more with the money we were going to make.

Yeah right.

We had just made the biggest mistake of our life.

Not long after we purchased this business the engine in the plane we owned threw a fit and cost us $US70k. The farming industry was going south and our services to the farming industry would be put on the back burner. Reduction in work and huge fixed costs were killing us, what were we going to do.

Out went the last of the rentals. As work decreased even further we would have to cut costs so when the lease on one of the aircraft was due for renewal, we decided to ditch it. The other aircraft we kept on and duly signed a new lease. Once signed we were locked in for the next year. Unbeknown to us the lessors had changed a couple of words in the lease to our disadvantage (how stupid of us for not reading it first) and were busy negotiating with another operator to lease the plane we ditched.  One of our pilots would join them and go into direct competition to us, all against their restraint of trade. They knew we didn’t have the resources to fight it. This was disastrous. With further downturn in work and our ex pilot now with the opposition, they were running around buying our work and subsidizing it from another area.

We had many sleepless nights, what were we going to do, don’t panic  we thought etc etc. We were screwed. We met with our bankers and finance company to try and work out a plan. We had a huge debt to pay so it was decided to downsize and quietly liquidate assets. This included our house and land and we would have to try and get someone to buy what was left of our business. With tears in our eyes we sold our house. We sold everything we could find, furniture cars, toys, junk. It’s amazing what people will buy. In the end we managed to sell the business but for $715k less than it owed us. No one else in their right mind would buy it. I would continue to run it on a small salary.

I could continue on with this story but to make a long story short, except for each other, we lost but everything.

We still have a roof over our heads (a converted shed which we love) and a small piece of land but still with a mortgage and at 56 this is not a good scenario.

All through this we didn’t panic, we supported each other and really knuckled down to some serious budgeting. Real-estate investing and doing the numbers have been our passion and we are determined to get back into it, we have absolute faith in that.

In fact we have more passion for that now than anything, even flying.  I’ve done my apprenticeship in the aviation business and its time to take action and move on. With planning and budgeting our debt is reducing every day and feeling more and more confident. There is a light at the end of that tunnel after all.

Did we learn anything from all this? You bet we did.

1.     Don’t buy anything I mean anything on emotion
2.    Always, always do your homework
3.    Always do “what if” scenarios
4.    Keep things simple
5.    Don’t panic if things turn to custard
6.    Don’t be a smart arse and get too big too quick
7.    If something is working well, don’t change it
8.    Don’t be proud, get help
9.    Don’t get greedy
10.  Don’t try and impress anyone with “things” they only resent you
11.   Always be accountable”

Thanks guys for your honesty and willingness to share your story!!

Stay Inspired and boy oh boy STAY SAFE!!

Dean Letfus

It’s funny that in a world that has instantaneous global communication we are losing the skill of personal communication.  We can email 2 million people in ten minutes and post photos on facebook for the world to see but when was the last time you spoke to your neighbours?

When was the last time you spent an hour talking to one of your kids uninterrupted?

When was the last time you told your spouse you loved them and meant it?

When did you give a human being as much affection as you give your cat or dog?

Stay Inspired and Stay Connected ~ Dean Letfus

The Ethical Investor

Well it’s taken me 3 days to recover but I have finally surfaced from the NZPG Christchurch event.  We had an amazing time and I have never had so much positive feedback!!  On top of getting ready for Auckland I also have my next mentoring training day this Saturday so it’s all on!!

It was interesting to see the RBA move interest rates yesterday, they obviously think the worst is over.  I am yet to be convinced I’m afraid.   The 750 billion dollar rescue package in the USA has now reached Twelve trillion dollars, they will run out of paper to print this money on eventually!  All good back home for investors though, the deals are everywhere.

The Ethical Investing Strategist

PROPERTY UPDATE BY DEAN LETFUS

I met with a representative of a group of investors today who have been badly burned by Mark Bryers.  he was one of a large number of people who had invested in a semi commercial project in Auckland with the intention of building wealth for their retirement.

Thanks to BlueChip’s dishonesty many of them are now in real trouble and I am helping them find solutions to what appears to be an impossible situation.

Towards the end of our conversation he asked what he could do to try and recover and the answer was and still is, invest in the right sort of property deals.  We all get things wrong with property, no matter how good or experienced we are.  I had some total nightmares in the last 12 months and have bailed out more people than I can count.

However there is a consistent thread with investors and that is……

Those people who invested wisely have been able to survive the storm and whilst they have lost money, (who hasn’t), they have survived, they can recover and they in the main still have some wealth to move forwards with.

Since 2005 I have endeavoured to teach people safe strategies.  And I have tried to follow my own advice.

As a result most of my clients and my own portfolio consists of freehold house and land in main centres.  I try and keep people away from leasehold, apartments, small towns, developments, rent by the room or other small niches.

In addition I recommend buying 15 to 20% below valuation and never gear the properties up.

So everybody who has followed this advice, like me, may have had a lot of wealth wiped out in the recession but we were in a position to sell property and have surplus funds and have no bodycorp or left field costs to further damage ones cashflow.  In addition the banks have been much kinder to house and land owners than more volatile niches.

So moving forward now involves continuing with these same strategies and adding only one additional rule which is to buy cashflow positive pre tax.

I know many of you have been burned and this will cause you to withdraw but remember property is the safest wealth creation strategy and doing nothing is much worse than taking one more chance with a proven way to financial freedom.

So my hope and prayer for us all is that we won’t turn our back on this path to financial security but get the education and support we need to get great results.

I have a slide I use with my mentoring groups to show risks in niches, here it is

So more than ever get educated and STAY SAFE!!

Mister Finance

FINANCE UPDATE BY KRIS PEDERSEN

Like Dean I’ve been buried under new clients this week and helping a bunch of Mainlanders get the money they need to continue with their investing.  Fortunately when it comes to finance geography is irrelevant so I can help people nationwide get results they cannot duplicate themselves.

In fact I would go so far as to say that often my contacts in Auckland make it easier to get approvals for other centres than a local  broker can.  In this market Head Office rules so it is enormously beneficial to be able to talk to the decision makers without having to go through lower level staff.  I have also noticed that because my track record with the banks is proven long term that my applications are looked upon more favourably.

I am very proud of the fact that I am considered a finance professional who doesn’t let his clients get into trouble.  It is the highest recommendation I could receive and something I am passionate about.

The fact that your local broker or bank has said no to you doesn’t mean you are taking unreasonable risks, it often simply means that you can’t tick enough boxes.  So consider me the big tick you need to get your finance across the line

As one famous brand said I can help you…..

Come and hear more from me about creative finance strategies next week HERE

or email me now at kris@propertyfs.co.nz

MINDSET SCIENCE BY DEAN LETFUS

I was reading a comment on a forum today where someone was preaching:

“The purpose of life is the pursuit of happiness and joy, without bringing harm to others”.

Sounds very grand but is tragically flawed and shows all the hallmarks of a very wounded soul.

You see we are all pursuing 2 things in life, acceptance and significance.

Every human endeavour, every word written, every thing we do as humans is in the pursuit of these things. To diminish us to pursuers of pleasure is so sad it stuns me.

When you look at a nation like the USA, which totally embraces the concept of the pursuit of pleasure, we find a nation with nearly 20% of it’s population depressed and most negative social statistics to be off the charts.

This is because they TRIED pleasure and have found it wanting.  What they need is to fulfill their need for acceptance and significance but they don’t know where to look.

I find it a fascinating contrast to the USA to look at a nation like Fiji.  As many of you know I have an ongoing love affair with the nation and its people.  It is very obvious when you connect with real Fiji as opposed to the tourism areas that the Fijian people are happy, stress free and generally fulfilled.

To western eyes they may be poor and unsophisticated but make no mistake, Fiji is much healthier socially than the USA or New Zealand for that matter.  So what makes Fiji so well adjusted?

Firstly their need for acceptance is found in God. The average Fijian believes in God implicitly and therefore knows that he or she is created by a loving God and is therefore of immense value just by their existence. Even those who wouldn’t call themselves Christians or attend church regularly still believe in God and know His acceptance in their lives.

And their significance is found in simple things like being there for their family, seeing their Kassava crops mature and being able to spear a fish.  In other words their significance is found at a family and “village” level.  We in the west have elevated this to the need to be a millionaire, rock star or some other “exceptional” result.

And if you study societies that have relatively high self esteem and low levels of mental illness and depression this trend is amazingly common. Attachment to God and attachment to family equals a path to acceptance and significance.

I’ll leave you to ponder what your response to this might need to be, Dean

NZ PROPERTY GURUS

I had such a good time in Christchurch.  It was nice to be able to just focus on 2 areas and leave others to teach in their specialist areas.  I talked about finding great deals and finding great buyers in my sessions and some of the comments from attendees has been most humbling.

Rachel  ~  Had a fantastic time.

Oliver  ~ I got a lot from the CHCH event – well worth the two days.

Peter  ~ Fabulous event at the weekend, I would have paid a thousand dollars and thought it was cheap!

Doug  ~  Really enjoyed your presentation on finding buyers, I found this really helpful.

Anthony  ~ Thanks for a great weekend ,lots of good information provided.

James  ~  Gurus was brilliant. I told my friends they were  %*(#@*%($#  stupid for not attending.

Bob  ~  A big thank you to you all for this weekend’s seminar.  You Guys are really inspiring, thank you all so much again for investing your time and lives in us all.

Carol  ~  I thought the weekend was fantastic, the speakers were great.

Graeme  ~  I can’t believe you provided so much education for virtually nothing. You guys rock!”

So if you were wondering whether it was worth attending Auckland next weekend the answer is YES!!

Get your tickets HERE

And if you haven’t booked your extra free ticket yet…

!

What are you waiting for!!

!

Get it now <<HERE>>

Promo Code Free5837

We’ll have to give it to someone else if you don’t book it so get in before they’re all gone!!!!!!!!!

SEE YOU THERE!!

So yesterday the agent rings advising that a third party had made a higher offer so the property was sold.

Unfortunately the agent forgot that his company published all their sales so a couple of hours later we saw that the property had in fact been sold to the off shore offer for less than we would have paid.  So the agent lied his head off and didn’t even try to get a good result for the vendor.

Now this is nothing new to me but the surprise was that this is arguably the most reputable company in the industry.  Just goes to show that being named after a famous drink still only makes your reputation as good as your employees I guess .

Stay Inspired and Stay Safe ~ Dean Letfus

The Ethical Investor

“You’re the most impatient person I think I’ve ever coached”

“I don’t think you’d do that for more than 5 minutes”

“You would never behave that well in that situation”

“Why do you think you could do that?”

etc. etc.

As I thought about it later I realised that my mentor was giving a huge gift to his client.  He was telling them the truth and being frank with them.

You see many of us build worlds around us where we never have to listen to or live in a place of real truth. Because the fact is most of us don’t want to be told the truth, we want to be loved, encouraged and inspired.  We want to know that we are OK in spite of our own self loathing in many cases.

And whilst this is OK it is really something we need to find from a complete source of truth like God, not our clients and associates.

We need truth in our lives to ever grow.  If I am a jerk for example I don’t want to know that but I NEED to know that if I am ever going to change.

Tiger Woods needed someone in his life to tell him the truth of what he was doing so he might have found help earlier.

Bernie Madoff needed someone in his life telling him the truth before he developed a full blown fantasy business world.

Sports people who cheat need someone in their lives telling them the truth that winning by cheating will pass quickly but the shame and pain of being exposed or even just knowing that they didn’t do it on their own will last for a lifetime.

You may need someone in your life to be frank with you so that you can change, grow and ultimately succeed in the very areas you are trying to make happen right now.

One of the most empowering moments in my life was when God spoke to me directly and said: “Dean, are you ever going to stop feeling guilty about making money. Are you ever going to take the abilities I gave you and create wealth so that you can give more away?”

That one frank moment so changed my life that I now engage mentors and people who will tell me the truth about myself at every opportunity.  Who are you going to put into YOUR life to do this for you today?

Stay Inspired and Stay Safe ~ Dean Letfus

The Ethical Investor

The most common thread is the value they received for a virtually free event.  And that is what it’s all about for me, to know that I have over delivered significantly makes it all worth while.

And I guess it makes me think about what real value is.  Last night we had the president of one of teh New Zealand Property Investor Associations insisting on buying us dinner because he “could not believe how much I learned for $47.  I would have paid a thousand dollars for this level of education.”

So what is value?? People often say that value is a perception and I think that is true.  But there must be a line where low value is being dressed up and that becomes deception, not perception surely?

I think that as a business owner I have to be able to put my hand on my heart and say:  “This is good value for money”.  How high that value is perceived by others I have no control over but I can still sleep at night knowing I gave what I promised or more.

So with this last weekend we enjoyed 6 other top property professionals and myself giving the best information we had to an amazing group of mainlanders.

And the flood of appreciation this morning says we provided way more value than everybody expected.

Mission Accomplished!!

So……..

In your business are you investing in smoke and mirrors or loving your clients by providing quality, service and value for money??

Stay Inspired and Stay Safe ~ Dean Letfus

The Ethical Investor