Right and wrong

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I have a friend who sends me daily texts with inspirational thoughts on it and today’s was great.
It basically said “There is no right way to do a wrong thing”.

I see this happen a lot, especially in business. Some people change their standards or opinions purely to fit in with whatever they are currently marketing. One day this is good, the next day the same thing is bad. Something is “right” or “wrong” based on my marketing strategy, needs or wants.

There is a move internationally towards businesses having a social conscience and I think that is a great thing. We are yet to see much of it here but the fact is that companies that uphold and pursue genuine values outperform all the slick marketing systems every time.

At Massive Action we try to bring you the best advice we can and it is always based on our personal experience. We want you to succeed, not line our pockets.

So what about you??
Do you rules for life change depending on your circumstances??
Do you have things that are not negotiable??

Don’t get me wrong I’m not saying it is easy to live your life this way, but having principles will give you a life that you can never achieve any other way.
I pass up on opportunities to make more money almost daily. I could look at those opportunities and total the profits I haven’t made and get all bitter and twisted about what I haven’t got.
However I know that many of the things I do have are because I can say no to the things that would compromise my life.

We spend more money on catering and preparation for our events than anyone els in our industry. This reduces our profit considerably but it means our events are the best in NZ so people keep coming in their droves. I’m currently editing a recent event video and Raewyn’s content is just incredibly amazing. That is because she spent hundreds of hours preparing for it. If she worked that out on an hourly rate she probably earned about $1.53 an hour.

But the feedback she has had from attendees and the changed lives has blessed Raewyn and “paid” her in ways money could never have achieved.

So here is to a principled life full of passion and integrity. Make it a priority in your life today!!

Stay Safe Dean Letfus @ www.massiveaction.co.nz (AKA Dean Leftus @ www.massiveaction.co.nz)

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