Understanding “the market”.

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There is opportunity in every market.  This is true whether you are selling a product or running a church.  One of the skills anybody over 35 probably hasn’t developed is how to read the market and adjust to it.  I say over 35 because they are the pre-internet generation who didn’t grow up in the global, instant information age.  Life was never as fast for them as it is for the current generations.

Let’s look at 2 totally different examples, first property.

Even in a falling global market as we have right now, people, some people, are making a fortune out of property while the masses are losing their shirt.  Why is that?

Well there are lots of reasons but to highlight my point, some people are correctly reading the current market and understanding that there are buyers out there who have a certain expectation of a bargain.  All they have to do is secure property at levele below the current “bargain market rate” and sell those to the people wanting to buy.

Now this is hardly rocket science but virtually nobody does it!!

I have people in my forum who made nearly $250,000 in one week through knowing how to read and benefit from the current market.  I have another friend who is trading several properties a week and no problem finding buyers.

We often assume that what we know is “common knowledge”.  Well common knowledge is very similar to common sense, very uncommon.

The herd is always several months or layers behind what is really happening and we can benefit from that if we learn how to read the signs and act on them.

Example number 2 is church attendance.  After 9/11 in the USA people flocked to churches in huge numbers.  I know of pastors whose congregations doubled in size in 2 weeks.

Now I am sure there are exceptions but the vast majority of those churches have returned to the same numbers they had pre 9/11.

And again now in the current global meltdown people are turning to churches looking for hope.  In 6 months they may well all be gone again.

Why don’t they stay??

Because the churches don’t know how to read their market and therefore they aren’t offering what the customer wants to buy. People are all looking for answers, whether it’s a financial, relational or spiritual need.  We will only succeed if we are providing answers.  My property trading friends are meeting the needs of their buyers.  Too many churches keep rolling out the same material to new people as they do to their long standing members and wonder why the new ones leave, when the answer is so obvious.  They aren’t getting their desperate needs met.

So whatever it is you’re marketing or providing today, think about the clients you haven’t met you and ask yourself; “What do they want?  What do they need?  How is my product or service going to meet that need and fulfil their desire.

Stay Safe ~ Dean Letfus @ www.MassiveAction.co.nz